Client Services
The primary responsibility of the Client Services group is to provide each publisher an operating and communication structure through which all needs, contractual and non-contractual, can be met. An integral part of that structure is the assignment of an experienced Account Executive. The role of the Account Executive is multifaceted and includes the following responsibilities:
- The development of the publisher’s marketing plan and the communication of the plan to DSI’s operating groups (Marketing, Distribution and Retail Services)
- The implementation schedule of the marketing plan
- The development of the work assignments specifically designed to support the goals of each title in the marketing plan
- The issuance of all field assignments to each operating group and the evaluation of the work performed
- The reporting of the results of each work assignment in a recap and summary form to the publisher
- The maintenance of a report package which is tailored to each publisher’s needs. This includes specific comparative title scan data reports, travel terminal and other retailer merchandising exception reports, distribution exception reports and various other customized or ad hoc reports developed through the use of DSI’s various industry databases and often working with the assistance of the department’s data analyst
- The compilation of data to conduct periodic business reviews designed to review performance and to evaluate the success of the current marketing plan
- The suggestion of changes/additions to the existing marketing plan based on data and market conditions
In summary, the Client Services group and more specifically the Account Executive is the intermediary between the publisher and the DSI operating groups. The primary goal of the department is to ensure that the publisher’s marketing plans are properly executed and that the stated goals are achieved. The extensive industry experience of each of DSI’s Account Executives helps ensure that our valued clients receive the professional service that they require and deserve.
